It’s not often we see a new player in the dental insurance and plan arena but this product caught my attention and is worthy of your attention. Having diligently worked their way through the innovation cycle, Marc and Paul are now ready to connect with early adopters. GET DENTAL PLANS – BRIDGING THE GAP Get
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You thought you had seen it all yesterday didn’t you? The Campbell Clinic Treatment Plan – “The Box”? Well, they went one further than Apple. Realising that, at the end of treatment, there is a golden opportunity to reinforce their relationship with a patient. to thank them for their business to reinforce their decision to
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Do you, like me, keep the packaging from your Apple products, simply because it is beautiful? Do you, like me, love the tactile experience of unpacking the box – and the “sigh” as the lid slides sensually open? Do you, like me, believe that you can positively differentiate yourself from the competition by delivering an
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Last Tuesday I shared with you a personal cash flow forecast. This week we repeat the exercise but this time focusing on your business. When I meet monthly with my coaching clients, we first take a look at their management accounts (otherwise known as Profit & Loss Statement) and I ask their book-keeper or accountant
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Today I’m excited to be publishing my first e-book via Kindle Direct Publishing, namely an updated and revised version of The Perfect Imperfectionist. It was 2011 that I first created a series of blog posts (edited by Marita Macdonald) on how to remain human and sane in a world which expects so much of us.
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Forget privacy. A web site that is pixellated is noting your digital footprint when you visit and following you around afterwards to remarket whatever you were looking at. A beacon recognises your smartphone as you walk past or enter premises and sends you personalised messages. That technology is already working around you. Every time you
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Are you selling a thing or a relationship? “buy my thing” or “buy me” “buy us” “buy our values” Your thing is just a different thing from the last one. There are some clever companies who can endlessly sell us the upgraded thing – we all know who they are and we all know who
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To quote The E-Myth philosophy: a technician wants to spend 100% of her time as a clinician; a manager wants to spend 80% of his time as a clinician and 20% of his time leading other clinicians; an entrepreneur wants to spend 100% of her time leading other clinicians. Most of my clients are managers
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1993 and I’m sat in a training room above The Arndale Centre in Central Manchester, age 40 and surrounded by much younger people. The training course is Microsoft Excel for beginners. Windows 95 is still in the imagination of Microsoft’s developers. I have decided to invest in myself and take starter courses for Word,
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Monday morning and I wake for my third and final day in this lovely European capital. What have I learned whilst I’ve been here? It’s good to take some quality time out with family; Easyjet check in at Gatwick is effortless; AirBnB is a great way to enjoy good accommodation at low prices and much
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