Then again – Apple don’t know everything…

You thought you had seen it all yesterday didn’t you?

The Campbell Clinic Treatment Plan – “The Box”?

Well, they went one further than Apple.

Realising that, at the end of treatment, there is a golden opportunity to reinforce their relationship with a patient.

  1. to thank them for their business
  2. to reinforce their decision
  3. to request reviews/testimonials and
  4. to request referrals

So, they thought outside of that box again – and decided to create something that the patient would keep and remember – their end of treatment pack.

Look – and learn…..


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.