If Apple made dental treatment plans

Do you, like me, keep the packaging from your Apple products, simply because it is beautiful?

Do you, like me, love the tactile experience of unpacking the box – and the “sigh” as the lid slides sensually open?

Do you, like me, believe that you can positively differentiate yourself from the competition by delivering an exceptional customer service experience as well as clinical excellence?

Do you, like me, understand that if you give patients something to talk about, they will?

So do the team at The Campbell Clinic.

With their permission – I present “The Box” – the packaging with which all of their treatment plans are issued – and on the USB stick – a full treatment plan, photographs, x-rays and even a video blog from the clinician.

Compare this with your treatment plans.

The cost?

£10.00 a box.

The raw materials?

Time and effort to engage your imagination.

The desire, dare I say it – to think outside The Box?


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.