Category: Marketing

As I indicated in my lead article in November’s Extreme Business newsletter, with less than 60 days to go until the end of 2019, now is the time to be making important decisions about your 2020 personal and professional life. I’m going to help you to kick start that process with a FREE WEBINAR on Tuesday 26th
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Here’s a great idea from the team at Berwick Smile Dental Care in the Scottish borders. Instead (or as well as) handing prospects and patients your business card – give them a “Success Story” testimonial card, featuring an existing patient. If you cover a range of demographics and genders, you can choose a story from
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I may have spotted a new benchmark in dentistry. It’s the average amount of time that visitors spend on your web site. Making it a habit to ask for a Google Analytics report from all coaching clients, I’m noticing that their visitors invest an average of 1 minute 45 seconds. Then I realised last week
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Attached to this post is a free download of The Campbell Academy Education Programme 2020 (see below). A few weeks ago, Colin kindly promoted my workshop programme in his blog. Here, I reciprocate and suggest that The Campbell Academy has become one of the “go to” places, not just for those who want to develop
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Price-shoppers. Tyre-kickers. Bargain-hunters. Time-wasters. All people to be avoided if you want to build a profitable business. They are not real patients. So I’d like to ask you a question. How much of your advertising spend is aimed at attracting shoppers, kickers, hunters and wasters to your web site and/or your front door? Can I
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I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. There’s little doubt that your practice needs various categories of video as part
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