Hi Chris, I wanted to offer yourself, your clients and your partners, an interesting little opportunity with the Humble Brush Personalised service that we are offering. In Jan we are doing a run on personalised brushes for business and have been looking at the the wider dental industry among other areas. The uptake has been
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Daily we read bad press about dentistry and listen to tales of regulatory woe. Yesterday I attended a complimentary face to face meeting with a Millennial dentist who has bought his first practice from a retiring Boomer. The place needs a huge amount doing to it, not the least of which is to replace the
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Recall The way in which you engage with your existing patients to tell them that you appreciate their loyalty; you would like them to attend their Dental Health Review; there are long-term benefits in regular attendance; membership can reduce and spread their costs; people like them are buying things like this; you are looking for
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The valuer’s value; The real economic value; The predator’s value; The opportunity value. I’m going to focus on the practice with turnover between £400,000 and £600,000 – because there are a lot of Principals flying at that altitude who are ignored by the large corporates as being too small to bother. Assume a practice with
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I’m going to repeat myself – something I said last week and have said many times. Every week I meet prospective clients who are throwing money at attracting complete strangers to their practice. People who don’t yet trust you, cannot respect you and don’t know if they like you. But the opportunity to upsell to
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Chris I am sharing with you a project we are launching on the 22nd Jan here in Ireland, then to the UK. Its call the Humble Helpers…. A schools based project, it runs for 4 weeks in a school and is integrated into their curriculum. Covering charity, environment, healthy eating (we have Irelands most famous
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Any successful trainer, consultant or coach will tell you that care is required in accepting invitations for social dinners with former, current or (especially) prospective clients. That might be interpreted as arrogance but the reality is that we will all tell you about the time that the social invitation transformed into a free and protracted
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Most dental practice owners are building a lifestyle business. A business that generates enough profit to simply finance your (good) lifestyle and seldom more. The Gerber’s and Godin’s of this world would describe them as freelancers – people who have built a job for themselves but have no escape route. There’s nothing wrong with that
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The third tier of Abraham Maslow’s hierarchy of needs is to “love and belong”. For hunter-gatherers this manifested itself in tribalism. It was Seth Godin, in his book “Tribes”, who connected that to the growth of the world’s most powerful brands. We define ourselves by the tribes to which we belong: Omega/Rolex BMW/Mercedes Apple/Android Manchester
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Having rubbished your recall systems on Friday, I mentioned that reactivation was the #2 most important part of your marketing plan. That means reactivating prospective new patients who left the building with a treatment plan but didn’t take up the offer. Normally, your systems for keeping those people connected are scrappy or you are afraid
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