There is always a satisfying combination of excitement and apprehension when we stretch ourselves to do something new. Today in London is our first Extreme Business Workshop of 2020. The material on internal low cost marketing is something with which I am more than familiar but the majority of our audience of will be owners
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Imagine attempting to roll a snowball down a not too steep but steady incline. At first you create the fist-sized snowball by compacting snow with your hands. Then you place the snowball on the ground but nothing happens. In fact, unless you are prepared to nudge that snowball along yourself, it will just sit there
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Sometimes the most obvious ideas never occur to us, usually because we are too busy. In a client meeting last week we were reviewing the effectiveness of their Daily Huddle (download a free Huddle agenda here – The Daily Huddle) We also discussed their End of Treatment Review protocol, including how effective they were at
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Here’s a great idea from the team at Berwick Smile Dental Care in the Scottish borders. Instead (or as well as) handing prospects and patients your business card – give them a “Success Story” testimonial card, featuring an existing patient. If you cover a range of demographics and genders, you can choose a story from
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Two items of news stand out for me this morning and give us a brief glimpse of a possible future in the delivery of dentistry. Item #1 – In my “Wired” e-shot I read: Amazon held its annual hardware showcase in Seattle this week, and WIRED was there to see all the new stuff. In
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Price-shoppers. Tyre-kickers. Bargain-hunters. Time-wasters. All people to be avoided if you want to build a profitable business. They are not real patients. So I’d like to ask you a question. How much of your advertising spend is aimed at attracting shoppers, kickers, hunters and wasters to your web site and/or your front door? Can I
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It’s that time of year when dental conferences and dinners seem to flow thick and fast, as well as evening Study Club meetings and the like. My “season” was off to a flying start last week with a Tuesday evening GDP Study Club at Crossbank Dental Care in Kendal, Cumbria, where Neil Cooper and the
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I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. There’s little doubt that your practice needs various categories of video as part
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Over the last couple of years I’ve been working with my coaching and workshop clients on the quality of their treatment plan presentations. Much has been written here and in my newsletter, comparing most Tx plans to a conveyancing document for a house purchase, rather than the photos of the house in the estate agents
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Sometimes, it can be a good idea to remind ourselves of the obvious and then ask “how does the obvious happen?” There are three obvious things to aim for in your business: Clinical care; Customer service; Profits. What perhaps isn’t so obvious is how the best dental practices actually get there. I’ve noticed a significant
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