Category: Human Interest Marketing

Here’s a great idea from the team at Berwick Smile Dental Care in the Scottish borders. Instead (or as well as) handing prospects and patients your business card – give them a “Success Story” testimonial card, featuring an existing patient. If you cover a range of demographics and genders, you can choose a story from
Read More

0 Shares

Price-shoppers. Tyre-kickers. Bargain-hunters. Time-wasters. All people to be avoided if you want to build a profitable business. They are not real patients. So I’d like to ask you a question. How much of your advertising spend is aimed at attracting shoppers, kickers, hunters and wasters to your web site and/or your front door? Can I
Read More

0 Shares

I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. There’s little doubt that your practice needs various categories of video as part
Read More

0 Shares

Sometimes, it can be a good idea to remind ourselves of the obvious and then ask “how does the obvious happen?” There are three obvious things to aim for in your business: Clinical care; Customer service; Profits. What perhaps isn’t so obvious is how the best dental practices actually get there. I’ve noticed a significant
Read More

0 Shares

Sometimes a client just quietly beavers away at the internal marketing tactics that I rattle on about and they GTD (get things done). Credit where it’s due to Joe Watson, Raashi Tiwari and the whole team at Tiwari Watson Dental Care in Glasgow. https://www.tiwariwatsondentalcare.co.uk/ They have created an excellent web site and, in particular, Joe
Read More

0 Shares

A week last Monday I visited the beautiful North Sydney Dental Practice to say hello to the team and re-acquaint myself with Cigdem, Ben and Jess, who had attended by workshop a few days before. As I entered, I noticed a large box in the patient lounge with a Facebook logo and a counter. Intrigued
Read More

0 Shares