Twice this week I have had the pleasure of listening to a presentation by Dr. Marcos White, explaining how his business has grown 33% in ONE YEAR by combining the effective use of his iTero scanner and a Pre-clinical Consultation (PCC) conducted by his treatment co-ordinators. Case acceptance UP. Average treatment plan value UP. Amount
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Two items of news stand out for me this morning and give us a brief glimpse of a possible future in the delivery of dentistry. Item #1 – In my “Wired” e-shot I read: Amazon held its annual hardware showcase in Seattle this week, and WIRED was there to see all the new stuff. In
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Here’s a trend from the first two of this week’s Extreme Business Workshops (London and Manchester). The number of new non-clinical team members (Business Development Managers, Marketing Managers and TCOs) who are arriving from a background in retail management. Because so many of the UK’s high-street retail stores are struggling in the face of competition
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A couple of approaches to business for you to think about today. The Populist Approach Figure out what is selling like hot cakes and jump on the bandwagon. Advantages: market already clearly defined; popularity guaranteed; average skill required from support team; easy to get started. Disadvantages: what’s so special about you? popular markets can quickly
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The Future of Practice Ownership Over the weekend I was asked to deliver a session on “Marketing in Independent Practice” to delegates at The British Undergraduate Dental Research Conference 2019 (Manchester University). It was rather a privilege to be the only non-clinical speaker on the curriculum and I was pleased that, of the 300 delegates,
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There are some questions asked so frequently that this blog becomes a way of creating a permanent record so that I can direct folks to the answer by sharing a link. “What questions should I ask a patient who agrees to a video testimonial?” There is rarely a week that goes by now without this
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A simple enough question this morning: “Have you added a Facebook Messenger facility to the home page of your web site?” The technology has been around for about a year, with stalwarts providing Facebook with the beta testing experience that software developers require. There is enough evidence out there in the market to suggest that
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Friday’s Dublin workshop was the third in a series for a group of 7 independent orthodontic practices who have “clubbed together” to do some marketing and also to hire me for a year. In our first meeting last July, I delivered my standard “Marketing Day” (the same day that my Extreme Workshop clients saw last
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Behind all the negative press on data security, the social media platforms owned by Mark Zuckerberg continue their influence in our day to day communication with each other and engagement with the world around us. Facebook, Instagram and WhatsApp dominate social engagement, appealing to different demographics – many is the dental practice I’ve met whose
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I’m sorry if you’re not an Apple user but stick with me because what I have to say is relevant even if you use those less fashionable devices (and if you are in business). I’m noticing that Apple’s latest operating system, Mojave, is eating up my RAM. I’m seeing more beachballs than previously as well
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