I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. Our Services For young dentists looking to stretch their wings, or associates interested
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I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. “…at least 75% of our new business revenue comes directly from the website
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I may have spotted a new benchmark in dentistry. It’s the average amount of time that visitors spend on your web site. Making it a habit to ask for a Google Analytics report from all coaching clients, I’m noticing that their visitors invest an average of 1 minute 45 seconds. Then I realised last week
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Sometimes a client just quietly beavers away at the internal marketing tactics that I rattle on about and they GTD (get things done). Credit where it’s due to Joe Watson, Raashi Tiwari and the whole team at Tiwari Watson Dental Care in Glasgow. https://www.tiwariwatsondentalcare.co.uk/ They have created an excellent web site and, in particular, Joe
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We launched The Extreme Business Club (our online training platform) on 1st April 2019 and, after three months over 100 people are enjoying access to our tutorials, interviews and webinars, as well as full-scale courses on marketing and financial management. Feedback from the members is that their user-experience is very positive – clear layout, easy
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I was going to make the official announcement on Monday – but I cannot wait. This afternoon our brand new web site was quietly launched at www.coachbarrow.com. I’m simply very proud of all the work that has been done by Rachel Barrow, who has designed and built the site on a platform that will include
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Let me start this post backwards by telling you that, for a one-time investment of £260 (or the equivalent in your own currency) you can access The Complete Marketing Course FREE OF CHARGE as a bonus offer with membership of The Extreme Business Club. That’s my sales pitch today – £260. Now let’s talk about
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Some important things to understand. Point One Let’s assume two kinds of healthcare consumer. The first group are looking for the lowest price. The second group are looking for reassurance that this is the right thing for them to do and that you are the right people to do it. I work with clients who
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There are three steps to follow in building your marketing strategy. Audience Your audience starts with existing patients who regularly visit the practice but on the basis that “all the money you need for the rest of your career is in the pockets of the patients that you know and the people they can introduce
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So far we have looked at: responsible use of social media (public and private groups) your web site as seen by patients your web site as seen by dentists your potential blog, vlog, podcast and newsletter Finally, I want to offer some thoughts on the subject of Peer Groups, Study Clubs and Academies. I’ll start
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