Twice this week I have had the pleasure of listening to a presentation by Dr. Marcos White, explaining how his business has grown 33% in ONE YEAR by combining the effective use of his iTero scanner and a Pre-clinical Consultation (PCC) conducted by his treatment co-ordinators. Case acceptance UP. Average treatment plan value UP. Amount
Read More
Most of the treatment plans I read send me to sleep – they are compliance documents, no emotion and no “needs, benefits and features”. Whilst I appreciate the need for compliance (and the small print), you wouldn’t expect an estate agent to hang mortgage deeds in their shop windows. Our October newsletter – broadcast this
Read More
The treatment planning experience for the patient nowadays has to be visual if you want to maintain a consistently good conversion rate and encourage word of mouth recommendations. The days of audio – lengthy explanations by the clinician – and print media – letters and unintelligible print outs from practice management software – are fading
Read More
There can’t be many of you who haven’t succumbed in recent days to the opportunity of a sneaky peek at what you might look like when you are older. I suspect that, like me, you are less than enamoured with the results but the developers have a viral success on their hands. This may be
Read More
Three workshops last week – London, Manchester and Dublin. An opportunity to meet with my clients and listen. My quarterly immersion in their ups and downs and, thus, a chance to identify any common trends. I mentioned last week the trend of hiring managers and TCOs who have a background in high-street retail management (because
Read More
A couple of approaches to business for you to think about today. The Populist Approach Figure out what is selling like hot cakes and jump on the bandwagon. Advantages: market already clearly defined; popularity guaranteed; average skill required from support team; easy to get started. Disadvantages: what’s so special about you? popular markets can quickly
Read More
Friday morning and a day in The Bunker on video calls with coaching clients – a monthly catch up between workshops that gives them a chance to ask me questions and me a chance to feel the pulse of my client base and, thus, the larger dental community. This week we also hosted a group
Read More
I’m sorry if you’re not an Apple user but stick with me because what I have to say is relevant even if you use those less fashionable devices (and if you are in business). I’m noticing that Apple’s latest operating system, Mojave, is eating up my RAM. I’m seeing more beachballs than previously as well
Read More
This evening I’ll be in York, speaking at a North Yorkshire LDC meeting on the subject of “Delivering clinical care and customer service in a 21st Century environment.” Ian Gordon tells me that sign-ups have been good and, although one can never predict, it may be a full room later today. Many of my clients
Read More
I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. The CALCIVIS® imaging system is a recent breakthrough in the early detection of
Read More