Category: Social Media

Here’s a great idea from the team at Berwick Smile Dental Care in the Scottish borders. Instead (or as well as) handing prospects and patients your business card – give them a “Success Story” testimonial card, featuring an existing patient. If you cover a range of demographics and genders, you can choose a story from
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I may have spotted a new benchmark in dentistry. It’s the average amount of time that visitors spend on your web site. Making it a habit to ask for a Google Analytics report from all coaching clients, I’m noticing that their visitors invest an average of 1 minute 45 seconds. Then I realised last week
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Sometimes a client just quietly beavers away at the internal marketing tactics that I rattle on about and they GTD (get things done). Credit where it’s due to Joe Watson, Raashi Tiwari and the whole team at Tiwari Watson Dental Care in Glasgow. https://www.tiwariwatsondentalcare.co.uk/ They have created an excellent web site and, in particular, Joe
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A week last Monday I visited the beautiful North Sydney Dental Practice to say hello to the team and re-acquaint myself with Cigdem, Ben and Jess, who had attended by workshop a few days before. As I entered, I noticed a large box in the patient lounge with a Facebook logo and a counter. Intrigued
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I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. Every business dreads a bad online review – the disgruntled patient, the unhappy
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First morning back in the 05:00 am Club after an astonishing Sunday watching simultaneous tennis and cricket. Back to my early-morning weekday ritual. Complete my hand-written diary of yesterday’s events; Fire up the Macbook Pro; Check overnight social media activity; Quick glance at overnight email traffic; Open Full Focus Planner and complete calendar activity for
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