John Ray’s “Collection of English Proverbs” 1670 first records the phrase and it was clearly well known already by that time. After a 14-hour working day that concluded at 20:15 last night with a telephone interview for a client’s potential new marketing manager and TCO, I barely had enough time to grab a quick meal, quaff
Read More
John Ray’s “Collection of English Proverbs” 1670 first records the phrase and it was clearly well known already by that time. After a 14-hour working day that concluded at 20:15 last night with a telephone interview for a client’s potential new marketing manager and TCO, I barely had enough time to grab a quick meal, quaff
Read More
Potential new patients are finding your web site from organic search, by clicking on adverts, via shared social posts, linking from newsletters and through verbal recommendation. I’ve reviewed three separate client reports in recent weeks (from widely differing practices and digital marketers) that indicate almost 2/3rds of their web site visits have been via what
Read More
An observation of UK dental post-graduate courses suggests that it is getting tougher to sell places. Partly dilution? Mainly, I suggest, a consequence of the lack of confidence amongst large cohorts of the UK profession, influenced by: the GDC the NHS system of delivery the lack of decent career opportunity post-FD the dominance of mega-corporates Brexit and
Read More
Most people would regard me as a Facebook fanatic. I have 4,944 “friends” and 638 “followers”. I post daily selfies, comments, check-ins and blogs. Therefore, I see myself as an easily identifiable target for marketers. They know my age, my personal profile, my occupation, my hobbies and all about my leisure activities. So here’s this
Read More
In the world of pure sales, we begin every month as if we were starting a new job. “Not a lot of people know this” but my work for 7connections generates my income on a performance-only remuneration basis. Every month my fees are totalled (that’s for coaching, training, speaking and mentoring). From that total a
Read More
If you are not in ethical sales. make yourself an indispensable member of the team; go the extra mile; start early; stay late; show initiative; don’t be FOMM (frightened of making a mistake); be an ambassador for the business; don’t take part in the well-poisoner’s gossip – walk away; be friendly but don’t need friends;
Read More
Yesterday was already a good day when I checked into The Kings Head, Cirencester. After a hugely positive meeting with a prospective new client in Derbyshire, I had read, on the train, the email from them to confirm that “you are hired” and was excited at the prospect of what is likely to be one
Read More
In the summer of 1987, financier Sir James Goldsmith was on a business trip to New York when he found himself early for a meeting. He sat down in the lobby of the building he was visiting – to have his shoes shined. The shoe shine man looked up as he polished and asked: “are
Read More
For the next 2 days: an opportunity to monitor the pulse of the business of dentistry speaking each day in the Practice Plan Theatre, sharing thoughts on our collective future meetings with strategic alliance partners on the supply-side of dentistry a nosy around the exhibitors to spot innovation good conversations with past, present and future clients
Read More