Old school question: Q – “So how did you find us?” A – “I had a look at your web site.” So the marketing team record this as an internet lead and it looks from your marketing spreadsheet as if 1/3rd of your patients are word of mouth and 2/3rds are internet leads. The story,
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The new web site is live at www.coachbarrow.com and, whilst we are still snagging the site as we go along, I welcome you to the latest iteration of my brand and identity. My very public thanks go out to the team at Dental Focus and my IT guru Kimberley Black who have worked hard
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The new Coach Barrow blog will be here in the next three weeks.
Mobile phones are extremely popular devices these days. There are over 7 billion mobile phones in the world today. Mobile application usage was up 58 percent in 2015. Eighty percent of smartphone owners use their phones to access the internet. In developing markets, mobiles are often the only way to access the internet. It seems
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From October I will have room in my calendar for 3 new coaching clients. Why people hire me: To build a £10m micro-corporate on a hub and spoke model To increase sales and profit by 100% in 36 months To recruit, train and coach Business Development and Marketing Managers To design and build a comprehensive
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If you give a 20% discount on a fee per item treatment and your business has a 25% net profit before tax, then because you have given the discount on your retail price, it impacts right down at the bottom line (your variable and fixed costs remain the same) – you may have surrendered 80%
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We identify the hamster wheel as a metaphor for work that has taken control of our lives. Running for the sake of running. Running faster and faster but, ultimately, going nowhere. Get up, go to work, come home, go to bed, get up – repeat. One of the reasons I get hired to facilitate monthly
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What you will learn from the best sales trainers, people like my friend Ashley Latter, is that empathetic listening makes all the difference in relationships with business partners, team members, freelancers, suppliers and patients. Add to that your family, friends and neighbours and it becomes a huge part of “who” you are – rather more
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In 1995, software engineer Craig Newmark created a private email distribution list to keep his friends informed on local events in the San Francisco Bay Area. A year later he migrated the list onto the web and it began to grow as a place where one could buy and sell pretty much anything (including sex
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Sometimes we don’t get to choose the work we do. The market evolves, a need arises, a solution is requested, the observant product/service provider obliges. Such an evolution has occurred in the area of mentoring hygienists, therapists and dental associates in mixed and private practice. Over the years, much freelancer-bashing has been part of the
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