How big is mobile?

Potential new patients are finding your web site from organic search, by clicking on adverts, via shared social posts, linking from newsletters and through verbal recommendation.

I’ve reviewed three separate client reports in recent weeks (from widely differing practices and digital marketers) that indicate almost 2/3rds of their web site visits have been via what Google Analytics has described as “mobile” and that I interpret (please put me right if I’m wrong) as via smartphones and tablets.

Do you know whether, 66% of the time, your digital shop window may be displayed on a hand-held device?

Question – is the user experience excellent enough to draw the prospective patient further into the site?

Question – as they investigate, does your mobile-responsive site allow them to exchange an email for a free guide or subscribe to your newsletter?

Question – can they chat live or book online from a device?

Question – can they view your videos?

At the recent keynote presentation I delivered at The Dentistry Show, one of my predictions was the extinction of the traditional dental web site by 2026 if not before.

To be replaced by device-friendly user experiences that may well bear no relation to today’s design and technology.

Consider how much you are investing a web site build or overhaul and ask yourself how much emphasis you need to give to the device-friendly version. Statistically it may be your most important question.

Perhaps we should see a new award category at those black-tie dinners – for best mobile-responsive site?


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.