Nicola Cairncross and Judith Morgan co-host a weekly Podcast called Own It! Your Business AND Your Life. After nearly a year and a half they found they wanted to dig a bit deeper and really get behind the rather cheesy and, quite frankly, rather unbelievable popular dream of the laptop lifestyle. They’ve interviewed people who either
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The 1st June has arrived and just in case you are feeling a bit down today, I have the perfect cure – guaranteed to put a smile back on your face. All you need to do is spend a few minutes browsing practices for sale in your area on some of the independent valuers web
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Selling the Invisible : A Field Guide to Modern Marketing was first published by Harry Beckwith in 1997 and yet when Jon Barrow recently asked me for a recommended business reading list it was one of my first choices. In a 2008 review of the book on Goodreads, an excellent summary of the best bits
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Friday and Saturday I’ll be attending my second major dental conference and exhibition of the year – The British Dental Association at GMEX in Manchester. A welcome change from long-distance travel. I have one official meeting – at 08:30 this morning as a Corporate Friend to Bridge2Aid, I’ll be listening to Mark, Paul and Shaenna
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My conversation yesterday morning with Karl O’Higgins at Planmeca was predictably inspirational and the plans we have to educate and entertain at the BDIA later this year will, I think, raise a few eyebrows and inspire others – wait and see. Along the way, Karl and I began the meeting with updates on our individual
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We cannot escape the arrival of more technology in the business and clinical sides of dentistry. The decision you have to make is whether to stand in front of it or hide behind it. A long time ago, in a galaxy far away, Boots Dentalcare kitted out all of their surgeries with the very best
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My definition of processed food is any real food that has been altered in any way in order to lower its production cost, lengthen its shelf life, make it look more appealing, or make you want to eat more of it, and that results in the reduction of its nutritional content and/or the increase of
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For those in dental practice marketing – we have updated our workflow to reflect the arrival of The Bridge (our exclusive read-only link between Exact, R4 and Infusionsoft). Here is a copy. Please ask questions!
CBCT and digital marketing? An unlikely combination at first glance but I’m delighted to announce that, in a strategic alliance with KaVo Dental Limited, I’ll be co-presenting a series of free evening lectures in London, Birmingham and Cardiff in June and September this year (see link and brochure below). Places are first come, first served
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In an existing dental practice, the yellow bulls eye for your marketing effort is up-selling to existing patients. The red outer ring – Word of Mouth referrals to their family, friends and colleagues. The blue ring – their friends’ friends, primarily via social media sharing. The outer rings – complete strangers. Why do I keep
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