It can be difficult to get excited about a new dental web site – the formula is becoming well established. the funky name and logo the moving graphic on the home page the pictures of team and premises the KEDO the call for action and so I am perhaps difficult to please. But this morning
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I offer my sincere thanks to Kelly Michele Haggett and the team from Dental Angels, who hosted a networking meeting at The Soho Theatre last night. There were three aspects of the evening that made it a “blast” for me. arriving to find a bar stool at the front of the room and no need
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My friend Iqbal Kathrada writes to me on Facebook this morning: Hi Chris I visited West field Mall on the day of your seminar and lo and behold was this Smile-xpress kiosk offering Laser Whitening for £99 on the spot. there were 4 beds in cubicles , with blue light and all and patients were
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My first thought was “ a waste of time” – it’s just a large iTouch – no phone, no camera – doesn’t work unless you plug it into a Macbook. I already have a Macbook Pro and a 3Gs iPhone – why would I want an iPad? Then I watched Apple’s promotional video – and
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When I invited the team at Ollie and Darsh to take the stage at The Royal College on 5th February, it was with the specific request that they “tell the truth” about their first 14 months of trading. “Warts and all”, I wanted the breakdown of income and expenditure – and the way in which
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take one very strong brand add a sense of humour serve on a cup cake result something for people to talk about. “You’ll never guess, I was at my dentist today and they gave me a cup-cake with their logo on top. They are all as mad as a bucket of frogs over there –
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Congratulations to dentist Paul Mandon-Gassman for taking the initiative. Paul has emailed his patient database with a Valentine’s Day offer (and has even made a knock ‘em dead offer to any couple who announce their engagement!).
What’s the biggest fish you could imagine landing? A £100,000 consultancy contract? A £25,000 treatment plan? A dream job? The house you have always wanted? A lifestyle you would love? More time off? A new qualification or skill? If you set your sights to catch small fish – you will catch small fish. If you
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Pizza Express never miss a trick – and this morning invited me to eat there over the weekend.Now I have to admit that the announcement of a romantic meal for two at Pizza Express is likely to produce a rather disdainful look at home – but the idea is a good one, because I’ll bet
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Perhaps the best the most interesting TV advert aired during the Superbowl was by Google, who managed to achieve the video equivalent of a Tweet, telling a story in just a few seconds. It reminds me that our reports, recommendations, treatment plans, marketing and articles need to be brief in this age of soundbites. People,
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