Pizza Express never miss a trick – and this morning invited me to eat there over the weekend.Now I have to admit that the announcement of a romantic meal for two at Pizza Express is likely to produce a rather disdainful look at home – but the idea is a good one, because I’ll bet there are plenty of people who will just use the offer for a Saturday or Sunday lunchtime.Question is – did you make a Valentine’s Day offer for a dental product for “someone you love”?I can’t imagine giving a girlfriend or partner a tooth whitening voucher – that’s in danger of being followed by a slap in the face.“Are you suggesting my teeth are yellow?”But that’s not the point – its more about creating awareness of your biggest selling products and services (remember The Great 8 from a previous post).How’s about a quick mail-shot or email (you can see the power of emails in this situation) in the next few days, to suggest that if a treatment is booked between now and the end of the month, you will give a special Valentine’s gift – a box of yummies from Hotel Chocolat, an ipod nano, a bunch of roses, champagne.Or maybe you will do the same for anyone who missed an appointment in January (snow and all that) and gets back in the book before the 28th.Don’t give discounts, add value.And don’t be afraid to use every excuse in the calendar.
Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry. View Posts