a recipe for success

  • take one very strong brand
  • add a sense of humour
  • serve on a cup cake


  • something for people to talk about.

“You’ll never guess, I was at my dentist today and they gave me a cup-cake with their logo on top.

They are all as mad as a bucket of frogs over there – but I love to visit – they are not like the old-fashioned miserable dentist I used to see with the receptionist who has a face like a slapped-arse.


You should pay them a visit.”


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.