Baring all

When I invited the team at Ollie and Darsh to take the stage at The Royal College on 5th February, it was with the specific request that they “tell the truth” about their first 14 months of trading.

“Warts and all”, I wanted the breakdown of income and expenditure – and the way in which their marketing budget had been allocated.

I wanted the audience to see the “winners and losers” as far as their marketing was concerned.

They didn’t disappoint and, to an audience of over 75, Principal Daz Singh (pictured) and business manager Suzy Gorman gave an excellent session.

This after I had waxed lyrical about the future of dentistry and Guy Levine had taken a close look at web-based marketing, with particular reference to SEO.

You may be interested to know that SEO is currently leading the field as far as the O&D marketing is concerned, with a return of £17 for every £1 invested.

That’s a very impressive rate of return – if you don’t have a sparkling and optimised web site, beware!

CLICK HERE to take a look at the current iteration of the O&D site – its bringing in many thousands of pounds of new business and many new patients.


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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.