It can be difficult to get excited about a new dental web site – the formula is becoming well established.
- the funky name and logo
- the moving graphic on the home page
- the pictures of team and premises
- the KEDO
- the call for action
and so I am perhaps difficult to please.
But this morning David Cunningham sends me the link to his new site at Spring Grove Clinic in the East of Glasgow – and I am truly delighted and surprised to see something new.
I love the way in which the key components above have been embraced and yet improved upon.
This site is pioneering – it represents a step forward in web architecture and graphic design.
Style isn’t transferable – its not important whether I like the colours or the overall atmosphere.
What matters is that this is thought leadership – and moves us all to a new place.
Bottom line – of course – I’ll be watching very carefully the SEO results and the number of new patients and treatment plans that the site generates.
For now – a real breath of fresh air.