Perhaps the best the most interesting TV advert aired during the Superbowl was by Google, who managed to achieve the video equivalent of a Tweet, telling a story in just a few seconds.
It reminds me that our reports, recommendations, treatment plans, marketing and articles need to be brief in this age of soundbites.
People, clients, patients will no longer tolerate overload of information.
Keep it brief.
Tell a story.
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Chris Barrow
Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.
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