Initially, it seemed there were two phases to getting dental practices focused on internal human interest marketing (and weaning them off the crystal meth of digital advertising – or the starvation of no effective marketing at all). Step 1 – convince the owners and the team that their patients are connected to the web, do
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There’s a quiet war developing between Google and Facebook for our attention when it comes to both writing and collecting patient reviews. Google want you to become a star reviewer and are prepared to encourage you to do that via “Google Local Guides” – appointing you as a person of influence if you make the
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I flew Aer Lingus from Manchester to Dublin yesterday (actually, one of those little aircraft that is really operated by Stobart). The two stewardesses did a great job of looking after us – I was sat on Row 1 and my “senior” stewardess was very good humoured – she was telling a fellow passenger that
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So – last day on the road before a week’s vacation including a cottage holiday in West Wales. Gloucester Independent Dental today and an audience of over 100 at Cheltenham Racecourse will be treated to a very eclectic mix of speakers, including a couple of successful hairdressers, the founder of a digital advertising agency and
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In his book “Linchpins”, blogger Seth Godin argues that the best way to progress in an organisation or business is to make oneself indispensable. He created a Linchpin Manifesto which I share with you this morning – a mantra that your very best team members will identify with in an instant and “the rest” will
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This question came in last night from a Practice Manager: Its staff appraisals time, my Principal wonders if you have a different approach or any ideas on this? So, on reading this, I smiled to myself at the memory of conversations in the 90’s that formed my thinking. Technology changes – people don’t change much. You
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My 16-hour stop-over at home was necessary, primarily to avoid the madness of what would have been 11 consecutive days living out of a suitcase. Interesting (at least I think so) that simply by getting back home, turning around a bag full of laundry and enjoying a cheeky glass of pre-dinner red in the kitchen,
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In my last post I speculated on the inevitability of staff turnover and what to do about it. There are around 26 million British-born workers in the UK today, plus a further 5.4 million from overseas. It is estimated that around 5 million workers in the UK are now members of the “gig” economy –
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In 1970, when I began my full-time work as a 16-year old school leaver, I was mentally conditioned by my parents and teachers for the possibility that the company I joined (The Friends Provident & Century Group) could become my employer for life. That after 49 years of diligent endeavour, I would retire in September
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One of the more common mistakes I’m coming across in independent dentistry is the internal or external appointment of a person with the title “marketing manager”, followed by the abandonment and isolation of that person by the rest of the team when it comes to spotting and collecting marketing collateral. “Now that “Mary” has the
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