One of the more common mistakes I’m coming across in independent dentistry is the internal or external appointment of a person with the title “marketing manager”, followed by the abandonment and isolation of that person by the rest of the team when it comes to spotting and collecting marketing collateral. “Now that “Mary” has the
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So first hand eyes on the ground intel reports that attendance at a trade event is down, but certain events – like your practice plan talk – are very popular. How do you interpret this in the context of how the profession is changing? I remember a few years ago you predicted that in the
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What is it about conferences that you grab a relatively early night (22:30 lights out), having had no booze and a carb-free meal – then find yourself wide awake at 04:00? No – I’m neither depressed nor stressed about anything much nowadays. Perhaps a combination of relentless air-conditioning, the break in routine and the accumulated
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Certainly a great looking show, even if we have been relegated to Hall 3 as the members of The Motorhome and Caravan Show gather for the weekend. I suspect a higher level of attendance from the glampers than I do from the dental community. By the end of a relatively quiet day, some of the
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I’m carrying a niggling groin strain at the moment, which means that I’m unable to predict when it will kick in or for how long it will last. The diagnosis is, of course, RICE – but with a “marathon a month” commitment made to myself, I’m reluctant to cut down the training by too much,
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Is it me? This morning’s headline in the online summary of the news from The Guardian: “Let Tories lead effort to block “no deal” Brexit, backbenchers warn Labour” What I’m asking myself is whether anybody is likely to be investigating that story further on a Monday morning when we are bracing ourselves for another week
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Another hugely enjoyable Practice Plan workshop with Sheila Scott yesterday in Maidstone. It’s the second time we have delivered “Top Hats, Toast and Moments of Truth” and another steep learning curve on how best to grab and maintain the attention of our audience. I feel for the audience at a full day gig – imagine
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Once upon a time, I was visiting a dental practice whilst one of their patients left the building at the conclusion of his Invisalign treatment. It just so happened that the patient had almost a million followers on Facebook but, sadly, the team in the practice were too busy doing other (important) things to capture
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Countdown. Welcome to the final 100 days of 2017, starting today. Take a moment to reflect: Congratulate – what have I achieved so far this year? Contemplate – where am I today? Critique – what am I tolerating? Challenge – what do I still want to do before the year end? Are you coasting for
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There’s something about running your own small business. To quote my friend and client Dapo Olotu, founder of Dental 397 in Exeter: finding the marriage between drive and love We love our family and friends, our team and patients – most of the time. We are driven by the responsibilities of our business. Driven: to
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