My biggest take-away from this week’s podcast with Dr. Chris Bowman was his simple answer to the question “how do you get testimonials?” Chris responded that his whole team are trained to listen out for any positive comments made by patients, from as simple as “that injection didn’t hurt a bit” to “I’d recommend you
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Before I start, just a heads up to watch out for the latest edition of the “Two Reds are Better than One” podcast, recorded yesterday afternoon with Ashley Latter. Our guest was Dr Chris Bowman from Charlotte, North Carolina and it is a masterclass in patient communication skills – you don’t want to miss it
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Recruitment of dentists (and its knock-on effects) is creating the highest level of disruption in the marketplace right now. There is a growing shortage of clinical recruits (experienced or otherwise) as a result of: the voluntary repatriation of overseas dentists; the unwillingness of others from overseas to replace them and the declining numbers of dental
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So my trip to Madrid didn’t happen. The first update to EasyJet’s mobile app was to inform me of a one-hour delay but advising me to check in as normal. I dutifully arrived at Manchester’s Terminal 1 (after an epic voyage back across the Pennines that started at 04:30) and settled down in the Aspire
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As luck would have it, I’ll be spending a lot of time this week working my way down the east coast from Edinburgh (tonight and tomorrow) through County Durham and down to Nottingham before an overseas trip at the end of the week (of which, more later). So this morning’s news of icy winds from
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The Idea Have an idea that makes a positive difference to people. Make what you do and the way that you do it both unique and desirable. Ask yourself the question “what could we do that would have people form a queue?” The Spreadsheet Know the numbers – inside out. Learn to dance with a
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You may have heard the urban myth that, when a new leisure club opens in your town, they will aim at 15,000 paid memberships on the basis that only 5,000 people will turn up on a regular basis. When we launched the Extreme Business programme this year, I decided to add value to my clients’
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Do you love your work? I’ve been coached by experts over the years and they have taught me to aim at spending 80% of my professional time doing the work I love to do and 20% leading and managing the support team who do everything else. I love 80% of my Bunker Days (like yesterday,
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For some time now I’ve been wanting to showcase some examples of good patient video testimonials. Last Friday I mentioned the work done by West Midlands micro-corporate Tri-Dental and their YouTube channel, heavily populated with “off the cuff” patient videos that have been collected using iPhone-ography. Here’s the link again. It really is worth the
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If you are running a three-chair practice with £500,000 in sales and 10 people, you can “wing it” 80% of the time and hold semi-formal meetings to create structures and protocols 20% of the time. If you are running a 6-chair practice with £2m in sales and 20 people, you can “wing it” it 20%
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