Why you need Linchpins in your business and who they are

In his book “Linchpins”, blogger Seth Godin argues that the best way to progress in an organisation or business is to make oneself indispensable.

He created a Linchpin Manifesto which I share with you this morning – a mantra that your very best team members will identify with in an instant and “the rest” will never understand.


Linchpins “just do it” – you don’t have to bribe or cajole them into action – the work just gets done.

Yesterday we presented Practice Plan Workshop #5 at the Doubletree Hilton Bristol South – a.k.a. Cadbury House in Congresbury.

Our audio visual facilities were the best on the tour so far and Wendy, a member of the conference team, was on hand to make sure that everything went according to plan.

Nothing was too much trouble, her attitude was exemplary and we even managed a laugh or two along the way.

She made the day a pleasure – Wendy is a true ambassador for her brand.

I’ll bet that Wendy isn’t on the best money in the world – it’s just how she shows up every day.

We need more Wendys in the world to get stuff done.

The question for us all – how do we find them, nurture them, keep them?

My answer(s):

  • finding them is a lottery – you have to kiss a lot of frogs;
  • keeping them is a system of appreciation (see yesterdays blog).

If I gave Wendy a copy of the Linchpin Manifesto, she would just “get it”.

You might want to print off a few copies for your people.


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.