In part 1 of this 4-part series we looked at The 10X SOI Digital Marketing System, how to get sales equivalent to 10x your marketing spend. CLICK HERE TO READ PART #1 In part 2 we looked at the concept of growing your sales and profit by 100% in less than 36 months. CLICK HERE TO
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It’s only Thursday morning and, already, quite a week of meetings and emails: the web developer who tells his client (and mine) that the client is fired after he has taken £5,000 and done 3 pages of a web site, consistently late for deadlines and shoddy work. (I’m tempted to say “caveat emptor” – the
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I’ve been recruiting people (and helping clients to recruit) since 1985. Over the years I’ve worked with numerous psychometric testing systems – DISC, Myers-Briggs, Kolbe et al. I’ve read hundreds of CV’s (still amazed at how poor some of them are). Attended dozens of interviews. Still made the wrong choices – sometimes catastrophically wrong. Because……
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The third tier of Abraham Maslow’s hierarchy of needs is to “love and belong”. For hunter-gatherers this manifested itself in tribalism. It was Seth Godin, in his book “Tribes”, who connected that to the growth of the world’s most powerful brands. We define ourselves by the tribes to which we belong: Omega/Rolex BMW/Mercedes Apple/Android Manchester
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On Friday morning I visited a 12-month old private dental and health clinic in the City of London. Opened by a Spanish entrepreneur and innovating in the combined delivery of dentistry, facial aesthetics and other categories of healthcare. The owner (who is not a dentist) is a notable networker – she has put herself about,
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In conversation with my friend and client Simon Reilly and thinking about how many potential clients we have in ourrespective countries (UK and Canada). Here’s a thing that Simon researched……. Average number of people per square mile: Canada 8.65 USA 87.61 UK 655.61 That’s quite a startling statistic, either if you are in Canada (hello? is there anybody
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How many times do I have to remind myself that a heartfelt “thank you” is often worth more then all the money imaginable (or applause for that matter). A dental business manager emailed yesterday with a long question – but prefaced with the following observation on my recent ezine article about “making a difference”. I
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I have a small loan with MBNA bank and the last payment by direct debit was missed because of a mess up with my current account bankers at HSBC. So yesterday my mobile phone rings and its another call centre in the Indian sub-continent. They have been very lucky to catch me. MBNA: “Hello Mr
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One of my clients has recently completed an extended trip away from home, visiting with 4 of his top consultancy clients and spending quality time with them – first delivering some project work – second asking them what their greatest challenges are right now. From these 4 conversations it has emerged that they all face
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