our new practice logo me in the pub with my mates me on a dental course my patient’s new lips my patient’s before and after full face my house at sunset me on a dental course a statue a quote a before and after extra-oral shot (anon) jewellery the front cover of an old magazine
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At the beginning of 2017, pundits estimated that 31 million people in the UK had Facebook profiles, of which around 75% visit them every day. The demographics indicate that the majority of Facebook users are in the 20-29 age bracket, but with a significant spread from teenagers through to the over 60’s. Linkedin boasts a
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There’s a great comedy moment in the new Justice League movie where Bruce Wayne (Batman) is asked “so what’s your super power?” He answers, “I’m rich.” When a similar attitude is expressed by the elected leader of a super-power, the effect is astonishment and horror. The decision by members of The White House to release transcripts
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“Marketing” is misunderstood and it’s costing you money. Marketing is not Advertising. Advertising – telling strangers how clever you are (credibility). “Our clinicians have placed over 1,000 implants.” Advertising – telling strangers how you do it (capability). “We deliver state of the art dentistry using the very latest digital equipment.” Advertising – telling strangers what
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There is little point in advertising a list of your capabilities to the public. Most of them don’t care: how experienced your clinicians are how many different types of dentistry that you deliver how fancy your digital equipment is how many post-graduate qualifications you have how many awards you won If you are looking for
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A lovely message from Facebook this morning to thank me for being one of their community of 2 billion members worldwide. I’m arranging attendance at both of my daughter’s graduations this month via Facebook Messenger. The same channel through which I communicate with all 5 of my adult children, arrange social and fitness events in
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There is never a week goes by that I’m not asked how to measure the Return on Investment (ROI) from digital and direct advertising. At the risk of repetition, let me be clear: Advertising = shouting at strangers to tell them you have a product or service available; Marketing = whispering to the people that
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The answer to the question depends on what type of marketing you are doing: External marketing – shouting at strangers either in print, via broadcast media or digitally; Internal marketing – whispering to your friends (and their friends) through face to face conversation, in print or digitally. If you are investing in any marketing, the
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This morning’s news about Google (that they are losing big corporate advertising accounts following the revelation that those same advertisers are being unwillingly featured on extremist web sites to generate PPC revenue) is a timely reminder that digital advertising is still in its technological infancy. Reading pro-digital publishers, we are frequently told to “ooh” and
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Two questions to ask yourself. Question 1 – what is our message? It is no longer adequate to answer “our message is that we are dentists”. You have to consider: what is special about our dentistry? (in which areas can we demonstrate our 10,000 hours of genius?) what is special about the patients we serve?
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