The Message and The Method

Two questions to ask yourself.

Question 1 – what is our message?

It is no longer adequate to answer “our message is that we are dentists”.

You have to consider:

  1. what is special about our dentistry? (in which areas can we demonstrate our 10,000 hours of genius?)
  2. what is special about the patients we serve? (people like this visit people like us)
  3. what is special about the problems for which we deliver clever solutions and desirable outcomes?
  4. what is special about our user experience?

There is always a market for special – it’s the not so special that suffers in a weak economy.

Question 2 – by what methods do we deliver our message?

Your methodology is your marketing plan.

The choices now are more varied and ingenious than ever.




2017 can be your best year yet – nothing is stopping you if your message and your method are clear.


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.