Two questions to ask yourself.
Question 1 – what is our message?
It is no longer adequate to answer “our message is that we are dentists”.
You have to consider:
- what is special about our dentistry? (in which areas can we demonstrate our 10,000 hours of genius?)
- what is special about the patients we serve? (people like this visit people like us)
- what is special about the problems for which we deliver clever solutions and desirable outcomes?
- what is special about our user experience?
There is always a market for special – it’s the not so special that suffers in a weak economy.
Question 2 – by what methods do we deliver our message?
Your methodology is your marketing plan.
The choices now are more varied and ingenious than ever.
2017 can be your best year yet – nothing is stopping you if your message and your method are clear.