30 Instagram posts this morning – did any capture my attention?

  1. our new practice logo
  2. me in the pub with my mates
  3. me on a dental course
  4. my patient’s new lips
  5. my patient’s before and after full face
  6. my house at sunset
  7. me on a dental course
  8. a statue
  9. a quote
  10. a before and after extra-oral shot (anon)
  11. jewellery
  12. the front cover of an old magazine
  13. the view from our holiday hotel
  14. a smiling molar (!)
  15. me on a bridge in Dubai
  16. the dog asleep
  17. me in front of some graffiti
  18. the view from our holiday hotel
  19. my garden
  20. a dental course advert
  21. a dog
  22. the beach from our holiday
  23. me in the bubble bath
  24. a video showing a set of antlers boiling in a metal bucket
  25. me and my friend
  26. the bar in our holiday hotel
  27. a shopping mall
  28. at the end of our muddy run with medals
  29. me with my sisters
  30. my facial aesthetics price list

and the winner is?

(my votes are #24 – weird and I don’t think he was selling me anything and #28 – doing something useful)

However, not a single bit of decent human interest marketing amongst them.

No narrative, not enough tags, very few links to web sites in bios, no calls for action.

Instagram B2C hasn’t even got started yet – an opportunity for some?

p.s. I’m just as guilty for not using this properly yet.


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.