Category: Advertising

Congratulations to dentist Paul Mandon-Gassman for taking the initiative. Paul has emailed his patient database with a Valentine’s Day offer (and has even made a knock ‘em dead offer to any couple who announce their engagement!).

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Pizza Express never miss a trick – and this morning invited me to eat there over the weekend.​​Now I have to admit that the announcement of a romantic meal for two at Pizza Express is likely to produce a rather disdainful look at home – but the idea is a good one, because I’ll bet
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Perhaps the best the most interesting TV advert aired during the Superbowl was by Google, who managed to achieve the video equivalent of a Tweet, telling a story in just a few seconds. It reminds me that our reports, recommendations, treatment plans, marketing and articles need to be brief in this age of soundbites. People,
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Its important to let people know what you do – they don’t know. At Ashby Dental in the Yorkshire market town of Wetherby, they have added some simple signage at the busy main road – and, guess what? It’s working.

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