My congratulations to Dr David Roze in Dubai and to my friend Karl Taylor-Knight for creating this wonderful video that beautifully combines the science and art of dentistry with the latest techniques in production and direction. Stunning. https://youtu.be/6xYsOniqnPY
Based on the last 6 months of listening to my clients…… Things about dental practice marketing that I believe in A well constructed web site with video showreel introduction to the premises and team no stock photos anywhere free guides that can be downloaded in return for email addresses and permission to add the
Read More
It is always worth a monthly check on Google Analytics to discover what the visitors to your web site were searching for when they began their research. When I interrogate the data for my clients, I discover that most of the search terms were for the name of the clinician or the practice. What conclusion
Read More
Old school question: Q – “So how did you find us?” A – “I had a look at your web site.” So the marketing team record this as an internet lead and it looks from your marketing spreadsheet as if 1/3rd of your patients are word of mouth and 2/3rds are internet leads. The story,
Read More
Most people would regard me as a Facebook fanatic. I have 4,944 “friends” and 638 “followers”. I post daily selfies, comments, check-ins and blogs. Therefore, I see myself as an easily identifiable target for marketers. They know my age, my personal profile, my occupation, my hobbies and all about my leisure activities. So here’s this
Read More
Tuesday 6th October 2015 Delighted to be a guest speaker at the product of launch of a new digital hearing aid, created by Widex, recognised as the technology leader in manufacture of these amazing devices. Some interesting background (which might explain why I am here): there are around 500 top independent audiologists in the UK
Read More
Many is the practice visit I make where the signage in the premises is either scruffy, irrelevant or confusing. The pictured sign was spotted at Pret a Manger (yes, my favourites) in Newcastle on Tyne. I took a break from a client conversation, wandered down the corridor and, faced with this signage on the toilet
Read More
Part of my job is to recognise trends – and this is a big one. Many of my clients have embraced local radio advertising in the last year – and the feedback is that it’s working well. Focus seems to be on: whitening ortho one-visit crowns and dental implants denture stabilisation Specific subjects that the
Read More
I asked Krishan Joshi of Dental Focus to give me some feedback, after I met a dentist who was investing thousands in Ad-words. “Hi Chris AdWords is important but has to be done right. Yes, the big boys can spend £5-10k per month on AdWords without blinking an eye – they’ve been doing this for
Read More
Hi Chris I hope you are well. As you have been discussing marketing with My City Deal I thought you may wish to share this with your clients. We have used ‘my city deal’ in the past, about a month ago. We sold 120 treatments and the phone was ringing off the hook all day
Read More