March 10, 1876. Alexander Graham Bell asked “Mr Watson, come here, I want to see you”. Computer engineer Ray Tomlinson sent himself the first email in 1971. The first ever text was sent on December 3 1992, when Neil Papwell, a 22-year-old British engineer used his computer to send the message “Merry Christmas” to an
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Pundits suggest that you see your team as the most valuable asset in your business. It’s a philosophy with which I wholeheartedly agree. The #1 reason that dental businesses grow is that you: hire (or keep) the right people recruit on attitude and train on performance – you cannot do the opposite lead them effectively delegate
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What happens to good news? The 2-minute John Lewis Christmas Advert 2015 has now been viewed on You Tube over 22 million times. If you are outside the UK or haven’t yet watched it CLICK HERE 720 people have downloaded the advert to their own devices(?). 92,000 people have subscribed to the John Lewis You Tube
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Here’s what happens in most of the practices that I visit. Priority #1 – let’s try and find some strangers to come and see us Priority #2 – let’s try and get some referrals from our existing patients Priority #3 – let’s try and sell additional treatment to our existing patients Enormous sums of money
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The marketing channels through which you attract new patients have undergone a dramatic shift in priority over the last 20 years. Recognising this and taking appropriate action is mission critical in the development of your practice growth plan. Here’s how things have changed: 1995 2005 2015 Direct Marketing 66% 51% 15% Word of Mouth 34%
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It’s difficult to remember a year-end by which I’ve been more prepared for the coming 12-months. Those who follow my personal blog at weekends will know that there has been some soul-searching in answering the question “so what next?”. The ultimate resolution to take a year to think has been a welcome, if unexpected, outcome.
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In 1997 I walked into a dental practice, to be confronted by a sign that read “NHS Patients”, with an arrow pointing to the left. Looking in that direction, I saw a traditional dental reception desk and waiting area (yes – they had a room dedicated to waiting), with the usual dog-eared magazines, kiddies toys,
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What would you do if you won the lottery? Superficially you might give some thought to expensive toys, luxuries and destinations. To setting up some of your friends and family. To supporting your favourite charity. But what would YOU do then? A client asked me that question the other day. I replied that I love
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Yesterday my work was with a budding micro-corporate in North London. The morning meeting was with the Principal and 4 associates. We talked about the simple stuff first. The specific wording required to answer patient FAQ’s chair side. Why are you charging me £4,000 when I can see this same treatment advertised in town for
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Last Friday evening Jon and I enjoyed a lad’s night in and ordered our curry via JustEat from a take-away I have never visited. This morning’s taxi driver was bemoaning the collapse of his private trade, brought on by the growth of Uber. He believes that within 5 years, my cab to Wilmslow Station will
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