Every week I am asked “how can I motivate my associates to generate more private sales?” You cannot, of course, motivate people. You can only create environments in which motivated people perform. A motivated associate is one who either wants to become a better dentist (either all the scout badges for clinical dentistry or an
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CBCT and digital marketing? An unlikely combination at first glance but I’m delighted to announce that, in a strategic alliance with KaVo Dental Limited, I’ll be co-presenting a series of free evening lectures in London, Birmingham and Cardiff in June and September this year (see link and brochure below). Places are first come, first served
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Spreadsheets (rather like bikes) will suffer wear and tear over time and, unless you are fastidious about cleaning them up and servicing them from time to time, problems will happen. Back in February, one of my “spreadsheets of the week” was the Associate Profitability Calculator that I have used for over 10 years to argue
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The 10X SOI Digital Marketing System Over the next few weeks I’m going to create 4 posts, highlighting the areas of work in which I’m getting the most effective results for my clients. The series will take the form of 4 self-assessment tests that you can take in just a few moments but that will
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As from today you can download my latest e-book, a step by step guide to growing your practice sales and profitability by 100% in less than 36 months. This is the readable version of the growth coaching I’m doing with my top 21 clients, with whom I meet on a monthly basis. We are seeing
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We’ve been offered a quarter page advert in a local lifestyle magazine – I have to give an answer by end of play today – should I say yes? I’ve been considering a radio advert – do you think it’s a good idea? Should we spend more on our PPC campaign? What do you think about
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The Island with Bear Grylls began its third (UK) season on Monday night and I found myself shouting at the TV screen again as unwise decisions were made by people who could have known better: “Yeah – if you feel sick I suggest you drink some more of that eggy water from the stagnant pond” –
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Introduction “Email Whitelisting” is a term used to describe the act of allowing an email to reach your inbox. This can be helpful if you want to make sure a sender doesn’t go to your Spam folder. These days, whitelisting is typically accomplished by adding the sender to your contact list in whatever email client
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A date for your diaries here if Tooth Whitening is part of your marketing and product mix (or you want it to be a more valuable profit centre in your business). The BDA have put together what could be described as the most comprehensive one-day conference on the subject, with the following learning objectives: Confront
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7c Live Chat lets you chat in real time to new and existing patients. The cost-effective, easy-to-use system generates an average of 23 leads a week for practices. As we promised, your free 30 day trial of our live chat software (normally £350 per month) is mere moments away. Understanding what makes your phone ring allows
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