The third tier of Abraham Maslow’s hierarchy of needs is to “love and belong”. For hunter-gatherers this manifested itself in tribalism. It was Seth Godin, in his book “Tribes”, who connected that to the growth of the world’s most powerful brands. We define ourselves by the tribes to which we belong: Omega/Rolex BMW/Mercedes Apple/Android Manchester
Read More
Having rubbished your recall systems on Friday, I mentioned that reactivation was the #2 most important part of your marketing plan. That means reactivating prospective new patients who left the building with a treatment plan but didn’t take up the offer. Normally, your systems for keeping those people connected are scrappy or you are afraid
Read More
Imagine that you are called in to advise a friend on the marketing systems in her beauty salon. She tells you that there are three targets for her marketing: existing clients recommendations from those existing clients people who came to see us in the past but have stopped attending complete strangers and asks you with
Read More
Hi Chris Happy New Year. Hope you are well and the wrist is healing. I was wondering if you would consider promoting the Bio Emulation Edinburgh Event through your social media channels. The event is over two days 5th and 6th of Feb in Edinburgh with 3 world class composite speakers. The Friday is lecture
Read More
In the past, two-faced was a term used to describe those who presented contradictory opinions to different groups. The objective was to win favour with both sides, presumably to gain personal advantage. (why do I think “politician” when I type that?) Nowadays, we can offer a new interpretation of the term two-faced for those who
Read More
Do you have one big idea that would make a huge positive difference in the coming year? Your idea can be personal or professional affect you, one other person or a billion artistic or scientific emotional, physical,intellectual or spiritual make more health, wealth or happiness happen at work, rest or play be virally public or
Read More
It used to be fashionable to start the year with a few resolutions. Recently, the trend has been to dismiss the concept as unsustainable. We are all certainly listening to the sound of a metaphoric starter pistol this morning and setting out on the marathon of another year of work. Pace not race. Yesterday I
Read More
This is my blog post number 2,690 since 17 September 2004, when I took a break from a workshop in Vancouver (coaching businesses coaches how to build a million dollar practice) to reflect on how much fun I was having. I don’t mind confessing that I love my blog(s) as they represent the best possible
Read More
Why not have some fun with this and add your own suggestions? The Boomer Dentist (age over 55) The GenX Dentist (age 40-55) The Millennial Dentist (age up to 40) sell/retire and slow down expand find work the same team a new team no team refer to specialists hire specialists become a specialist buy a
Read More
There’s been a lot of talk about the “hub and spoke” business model for independent micro-corporates and very little action. Until now. One of my top predictions for 2016 is that many more owners of £1m+ private practices will decide to join the search for local business purchases. The target will be the 3-chair, £400,000
Read More