This week I’m going to share with you a spreadsheet that will take quite a bit of study, practice and getting used to if it is to be valuable in your business. The 7connections Monthly Marketing Report may be the only chance you have to measure the actual ROI (return on investment) on your digital
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The 100% Growth System In part 1 of this 4-part series we looked at The 10X SOI Digital Marketing System, how to get sales equivalent to 10x your marketing spend. CLICK HERE TO READ PART #1 In part 2, I want to take a look at the concept of growing your sales and profit by 100%
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Attraction Marketing became an understood concept in 2012. As a term it defines a specific method to gain patients through the internet. The idea is that, with an online article or blog, or by using platforms such as Google, Facebook and Instagram, you can generate traffic to a designated page where people who are already interested in your product
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Did you see the BBC News story CLICK HERE about the mystery war veteran whose photograph has gone globally viral? I’m not going to repeat the detail of the story but it makes for a fascinating read, including the ludicrous and innacurate claims that have been as to his nationality, background and history. I couldn’t
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There is a lot of confusion in the world of digital marketing that can lead the unwary to an inaccurate conclusion about financial and relationship ROI. One area of confusion is in understanding the differences between three types of provider in this landscape: The Optimiser The Advertiser The Marketer The Optimiser works to get your
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5_subjects lines for dentists
Reminders your monthly email newsletter reminds prospects and patients about other people whose lives you have changed for the better Recalls your recall system is an opportunity to say thank you to your existing patients for their loyalty, to repeat the benefits of regular attendance, to request referrals and to reveal what “people like them”
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The Lifecycle Marketing Plan Template Here is one place to keep a record of your annual time-activated marketing workflow and a cash flow forecast for your marketing budget. The objective of this spreadsheet is to solve three problems that we see on a daily basis: not enough time is allocated to planning a co-ordinated marketing
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Inexorably, dental practice marketing and patient management is moving on-line. Everywhere I travel (and I travel everywhere), those who are resistant to change tell me that prospects and patients in their post code: don’t have smartphones don’t use the internet don’t have email addresses don’t shop on-line Whether you are in Marylebone or Macclesfield, there
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The new 7connections web site is a few weeks old and we are adding to the content all the time. Take a look: 7connections web site We are 3-years old this month (where did that go?) and have reinvented the company as a digital marketing agency based in our London, Mayfair offices (Sounds posh that
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