Having rubbished your recall systems on Friday, I mentioned that reactivation was the #2 most important part of your marketing plan.

That means reactivating prospective new patients who left the building with a treatment plan but didn’t take up the offer.

Normally, your systems for keeping those people connected are scrappy or you are afraid to appear pushy.

We have been working with our clients to create long-term email reminders.

The results have been exceptional.

One practice emailed their dormant treatment plan holders and secured £38,000 of sales off the back of one broadcast.

People seldom say “no never” and usually mean “no, not now” but if you don’t have a decent reactivation system, all of that hard work in marketing, treatment co-ordination and planning go to waste.


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.