thinking business

Shoppers, kickers, hunters and wasters

Price-shoppers. Tyre-kickers. Bargain-hunters. Time-wasters. All people to be avoided if you want to build a profitable business. They are not real patients. So I’d like to ask you a question. How much of your advertising spend is aimed at attracting shoppers, kickers, hunters and wasters to your web site and/or your front door? Can I
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Meet the Dental Hygienist who doubles as Practice Manager in a specialist referral centre – and how coaching has helped her and the team at CESRC.

Sabrina Griffith is a dental hygienist and also Practice Manager at Central England Specialist Referral Centre, founded in Solihull, West Midlands just over 3 years ago by Dr. Neil Wilson. Neil, Sabrina and the senior management team are clients in the 2019 Extreme Business Workshop Programme. Here she spends just 60 seconds talking about how,
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The Barista from Olympia – need a new team member? Look no further.

If you either work in London or know anybody who does – and you/they are looking for a 100% enthusiastic addition to your team – read on. Many is the time I have suggested to clients that they “recruit The Barista” when seeking new non-clinical team players. I’ve shared with you stories of me asking
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Study Clubs, Team Training, Conferences, Patient Finance and Awards – it’s that time of year.

It’s that time of year when dental conferences and dinners seem to flow thick and fast, as well as evening Study Club meetings and the like. My “season” was off to a flying start last week with a Tuesday evening GDP Study Club at Crossbank Dental Care in Kendal, Cumbria, where Neil Cooper and the
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The Academy back catalogue – at £260, probably the best value training in dentistry today

The Extreme Business Academy is now 6 months old and we have a membership approaching 200 people (some from overseas) who are enjoying the monthly content and extended courses. The Academy is being used by owners and managers to improve their skills and as a team training resource, with the video tutorials and interviews
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Hear how Dr. Gina Vega evolved from dentist to businesswoman

Gina Vega is the founder of the City of London practice Bishopsgate Dental Care – winners of the National Team of the Year Award in the The Dental Awards 2019. Gina and her senior management team are clients in the 2019 Extreme Business Workshop Programme. Here she spends just 60 seconds talking about how, since
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Two Reds Are Better Than One Season 3 Episode 10 – Scotland to Sydney: The story of one man’s journey across the world to deliver dentistry – and how his practice is winning patients in a competitive environment

Lawrence Neville left Glasgow for Australia 8 years ago, originally to work for a year. However, he never looked back and is still there. During his career he has delivered over 30,000 hours of dentistry and attend over 120 hours of continuing personal development every year. His area of interest is cosmetic
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Lifestyle choices when you are on campaign and chasing a target

My Facebook “friends” will know that today is day 8 of a 52-day detox. I’m focusing on nutrition (Paleo – because I know how to do that and enjoy it), on sleep (having read Matthew Walker’s “Why we sleep” during the summer) and on exercise via the WattBike (whilst my Achilles tendinopathy prevents me from
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Two brothers making an impact in dental practice video production

I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. There’s little doubt that your practice needs various categories of video as part
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A free-download – The 10 essential ingredients in a treatment plan that patients will understand (and want to act on)

Over the last couple of years I’ve been working with my coaching and workshop clients on the quality of their treatment plan presentations. Much has been written here and in my newsletter, comparing most Tx plans to a conveyancing document for a house purchase, rather than the photos of the house in the estate agents
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Barry Robertson on Conversations with Chris #4 – Living The E-Myth for real and putting wells on wheels – an interview with Shaz Memongreat podcast very interesting man and well done to him on his vision
Chris Barrow on Keeping countMorning Joe GDP referred patients - 85% should take up treatment Patient referred patients - 66% Direct advertising and walk-in
Joseph Watson on Keeping countWhat are the industry benchmarks here for the likes of lead generation and conversion here Chris? (Without using paid google/facebook
Sharon Jardine on It’s good to be nervous when you are doing your best workI hope the warm up show went well! See you at the main event tomorrow!
Mandar Joglekar on The Team Approach to Dentistry – two free downloadsGood idea. Patients need prior intimation about the change happening in the practice! Beautifully drafted letter. Thank you!!