Two brothers making an impact in dental practice video production

I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas.

There’s little doubt that your practice needs various categories of video as part of your marketing collateral:

  • A short but very sweet Gold standard show-reel that explains your ethos and the type of patients you work with;
  • A series of patient video testimonials that are suitable for multi-channel broadcast across every social network to which you belong:
    • Gold standard – professionally made;
    • Silver standard – DIY but with good sound and light in your TCO consult room;
    • Bronze standard – those snippets collected with smartphone cameras on the hoof.

In the category of “show-reels” and gold standard, I’ve been very impressed with the work of brothers Ross and Adam Idzhar, based in Belfast and London.

My regular followers will already have seen their work at Helens Bay Dental Practice, they have also created some lovely work with another client, O’Connor Moore over in Sligo on the west coast if Ireland.

Ross and Adam have offices in London and are happy to look at projects in the UK and further afield.

Ross writes:

“We’d also love to offer your clients a special introductory discount of 10% off their first project with us. The best way to get in touch with us directly is”

Their dental web site page is HERE.

Here’s a small taste of their work.



Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.

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