Shoppers, kickers, hunters and wasters





All people to be avoided if you want to build a profitable business.

They are not real patients.

So I’d like to ask you a question.

How much of your advertising spend is aimed at attracting shoppers, kickers, hunters and wasters to your web site and/or your front door?

Can I make a request please?

Will you just stop that NOW.

And focus on the people that you should be attracting.

People who are looking for:

  • Knowledge
  • Skill
  • Experience
  • Quality
  • Customer service
  • Confidence

They are such a joy to deal with and they will tell their friends.




Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.