It seems that hardly a week goes by without someone emailing me with a request to comment on a proposed new web site. Most of my feedback will be on the home page of the site where, according to Google, you have mere seconds to capture the interest of a potential new patient, whether they
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I’m working with a number of clients who are growing micro-corporates using the hub and spoke acquisition method. The first challenge is to identify a potential vendor and negotiate a realistic price in the face of competition from over-optimistic valuers, hungry corporates and heartless predators. Assuming you the purchaser are successful in beating those competitors,
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I shared on Facebook last week my delightful check-in experience at The Hilton East Midlands, after a long day of disrupted travel and cancelled meetings. Staggering through the door after 2 planes, a bus, a train, a taxi and a 16-hour shift, I was welcomed by Alice. Alice lit up my day in a way that
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I was reminded in conversation yesterday of a belief developed with my friend and business partner Dr. Tim Thackrah back in the late 90’s (and just as relevant today). As the owner of a dental practice, you wear Four Hats, for each of which you are entitled to remuneration: As a Clinician – you are entitled
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On Saturday I was privileged to be one of the presenters at the Bridge2Aid Speaker Training Day – a group of over 25 volunteers who gave up their weekend for some formal instruction on how to represent the B2A community on trade stands, at networking events and in-practice talks. We had huge fun, lots of
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It’s not often we see a new player in the dental insurance and plan arena but this product caught my attention and is worthy of your attention. Having diligently worked their way through the innovation cycle, Marc and Paul are now ready to connect with early adopters. GET DENTAL PLANS – BRIDGING THE GAP Get
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You thought you had seen it all yesterday didn’t you? The Campbell Clinic Treatment Plan – “The Box”? Well, they went one further than Apple. Realising that, at the end of treatment, there is a golden opportunity to reinforce their relationship with a patient. to thank them for their business to reinforce their decision to
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Do you, like me, keep the packaging from your Apple products, simply because it is beautiful? Do you, like me, love the tactile experience of unpacking the box – and the “sigh” as the lid slides sensually open? Do you, like me, believe that you can positively differentiate yourself from the competition by delivering an
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Today I’m excited to be publishing my first e-book via Kindle Direct Publishing, namely an updated and revised version of The Perfect Imperfectionist. It was 2011 that I first created a series of blog posts (edited by Marita Macdonald) on how to remain human and sane in a world which expects so much of us.
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Forget privacy. A web site that is pixellated is noting your digital footprint when you visit and following you around afterwards to remarket whatever you were looking at. A beacon recognises your smartphone as you walk past or enter premises and sends you personalised messages. That technology is already working around you. Every time you
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