The only people who ever beat the Casino are those who cash in their chips and leave. The longer you stay at the table, the more likely you are to lose. Hanging on, in the hope that things will get better, is doomed. Knowing when to leave is as important as knowing how to play.
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Welcome to this episode of Two Reds are Better than One. Chris Barrow and Ashley Latter interview Deepa Vakil, Principal Dentist at Dental at Media City UK. You can listen to the podcast episodes using your favorite player or where we publish them on Libsyn. You can also catch the latest episode here on my blog and over on Ashley Latter’s
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Numbers don’t get emotional about people. People get emotional about numbers. Associates get emotional when faced with a percentage pay-cut (perfectly understandable – who wants a pay cut?). An unemotional demonstration that a 5% drop in percentage can be recouped by an 11% increase in productivity often falls on deaf ears. The “loser” in this
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Facebook are holding their F8 developers conference this week and the sight of Mark Zuckerberg walking on stage to the adulation of his audience is a reminder of the glory days of Steve Jobs and Apple (sorry Tim Cook). Our favourite dentist’s son had to throw a “soz” in there somewhere for the irritatingly-timed Facebook
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Like most successful habits, writing a dental practice blog is difficult to get started, to maintain and to populate with interesting content. I recommend that my clients publish a blog post once a week, to add to their daily social media posts and a monthly email newsletter. Cutting to the bottom line, the reason you
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Things we could easily do without: landlines letterboxes impression material blu-tack interruption marketing politicians who advocate hate and violence dining as a fuel stop power, greed and affluenza Things we need more of: art (in all forms) fresh air and exercise children empathetic listening family & friends dining as a social occasion corporate and individual social
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When a practice is bought by a micro-corporate and the owner agrees to stay around for a period of years (with or without an earn-out) it can go one of two ways. The former owner, now turned associate: becomes an enthusiastic ambassador, encouraging the team and the patients to remain loyal and themselves eagerly participating
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Guest Post from Jonnie Whittle at Clarion Wealth Planning Ltd. But before that – CB here – I’m frequently contacted by people who have products and services to sell to my clients. For over 20 years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and
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It would be churlish of me not to publicly thank Violeta Claus for an extraordinary weekend in Luxembourg and for her generous hospitality. I posted two 60-second videos yesterday on my Facebook Profile and on Instagram/Twitter – they have gone predictably viral as they showcase her original (9-year old) 3-chair, first-floor clinic and the newer
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Last Autumn Google announced that they would be pulling in other platform reviews into their organic search and this is now beginning to make itself visible in dental practice marketing. I’ve recently been preparing some marketing audits and this week one in particular caught my eye. Here’s a screen shot of the search results for
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