When a practice is bought by a micro-corporate and the owner agrees to stay around for a period of years (with or without an earn-out) it can go one of two ways. The former owner, now turned associate: becomes an enthusiastic ambassador, encouraging the team and the patients to remain loyal and themselves eagerly participating
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Guest Post from Jonnie Whittle at Clarion Wealth Planning Ltd. But before that – CB here – I’m frequently contacted by people who have products and services to sell to my clients. For over 20 years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and
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It would be churlish of me not to publicly thank Violeta Claus for an extraordinary weekend in Luxembourg and for her generous hospitality. I posted two 60-second videos yesterday on my Facebook Profile and on Instagram/Twitter – they have gone predictably viral as they showcase her original (9-year old) 3-chair, first-floor clinic and the newer
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Last Autumn Google announced that they would be pulling in other platform reviews into their organic search and this is now beginning to make itself visible in dental practice marketing. I’ve recently been preparing some marketing audits and this week one in particular caught my eye. Here’s a screen shot of the search results for
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Let me get straight to the point: 80% human interest stories about the patients whose lives you have changed for the better 15% human interest stories about how you and your team are growing as a result of working in your business (including your CSR) 5% products, services, special offers, open days, education, information, news
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Good grief! We are entering the second quarter of the year – where did the first quarter go? Time to share a couple of self-coaching exercises. Reflection This is an excellent exercise promoted by the clever folks at Strategic Coach in Toronto. Take a few minutes for yourself and answer the following questions: Morale: “what
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For some reading this post, today will be the first day of the new UDA year and: a sigh of relief that you can get back to delivering NHS dentistry after completing your UDAs some weeks ago a celebration on finishing on target a weekend of stress, wondering just how big the latest clawback will
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OK – perhaps a little harsh to describe everyone around (including you) as a liar but bear with me for a moment (I needed to get your attention). Have you noticed that when you ask: Sales people how things are, they respond with “good and going to get better”? Head office when things will be
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Your brand standard is excellence. Here’s a little lunch and learn for you to try as soon as you can. Ask everyone in your team to define what excellence means to them and come up with three words to illustrate that meaning. Efficient? On-time? Polite? Collect their responses. Post them on a wall. Create a
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I’ve frequently commented that people don’t contact me because they are happy. So when the emails arrive, what is motivating the enquiry? The requests for help seem to fall into three categories: people who want to learn how to do something for the first time I want to learn all about digital marketing and how
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