But before that – CB here – I’m frequently contacted by people who have products and services to sell to my clients. For over 20 years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. Jonny Everett Co-founder and Director The
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Marketing is getting simpler – because the world is getting noisier. To paraphrase Seth Godin, you either have to: SHOUT louder than the competition or whisper into the ear of an engaged audience In order to SHOUT you have to PAY. In order to whisper you have to broadcast. SHOUTING and PAYING is what happens
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Whether you need a receptionist, a nurse, a manager or new clinicians, the old recruitment rules are dead Next time you are hiring: Step 1 – write a brief recruitment advert and email it to me – I will run that on my Facebook profile – I’m 2 degrees of separation from 750,000 people. Then repeat
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That’s 14/15/16 September 2017 in Manchester. http://www.bos.org.uk/BOC-Manchester-2017
Henry Schein’s 6th Digital Symposium will be taking place on Friday this week in London and the host/speakers will be extolling the virtues of dazzling innovations in manufacturing, production and supply that have taken place in the last 12 months. I wanted to add my own two-penny worth to this conversation after a recent meeting
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Imagine an X-Factor for business start-up hopefuls. Twice a year, 100 applicants are picked from over 5,500 who apply each year – the “lucky” 200 having the opportunity to attend a gruelling select process, during which they are expected to find a business partner from amongst the other applicants and jointly come up with an
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A frequently heard lament from Principals is: I’m drowning in routine maintenance and don’t have the time to focus on higher value treatments. In any event, there is no way that the patients will agree to see another dentist – they have been seeing me for years and will kick up a fuss if I
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A fascinating dinner in Harpenden last night with European and UK Audiologist of the Year, Robert Bieny, founder of Hearing Healthcare Practice. In his 5th decade of serving patients, Robert has that calmness and wisdom of experience that has me mentally noting the individual phrases he uses in answer to my many questions. I’ve been
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I had already decided to create a blog post about the changing relationship between clinicians and patients, when I returned to my Cotswold B&B last night and read the following extract from Colin Campbell’s excellent blog: The difficulty we have in our practice is that we continue to treat patients as though they were patients
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Frankly, I’d be there whatever the date, location or weather but to be asked to speak at this first conference is a very special honour, especially considering the company I’ll be keeping on stage. This has got to be the best £15 for 5 hours CPD that you could invest in this year: Prof David
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