The new rules for recruitment – 5 ways to hire winners

Whether you need a receptionist, a nurse, a manager or new clinicians, the old recruitment rules are dead

Next time you are hiring:

Step 1 – write a brief recruitment advert and email it to me – I will run that on my Facebook profile – I’m 2 degrees of separation from 750,000 people. Then repeat with other well-connected friends who are active on social media (remember Dunbar’s number)

Step 2 – advertise the position on the Principal’s Linkedin profile (if she has one – if not, what are you playing at?) and on her Facebook profile and the practice Facebook Page. Repurpose the post across all social media channels to which you are connected.

Step 3 – advertise on Gumtree and any other job forums that may be local to the area

Step 4 – talk to your labs and your dental reps and make sure they know there is a place available

Step 5 – write a letter to your existing patients (see attached example below)

Marketing Manager Letter V2 – CB mix



Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.