There is little point in advertising a list of your capabilities to the public. Most of them don’t care: how experienced your clinicians are how many different types of dentistry that you deliver how fancy your digital equipment is how many post-graduate qualifications you have how many awards you won If you are looking for
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A lovely message from Facebook this morning to thank me for being one of their community of 2 billion members worldwide. I’m arranging attendance at both of my daughter’s graduations this month via Facebook Messenger. The same channel through which I communicate with all 5 of my adult children, arrange social and fitness events in
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Yesterday’s Compulsory Basic Training with the good folks at Cheshire Biker Training was a useful reminder of how best we learn things and how we overcome our fears. I’ve never ridden a powered bike before in my life and so approached the day with a mixture of anticipation and concern. It was, like Sunday’s Ultra-Marathon,
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Well I ticked the box on the 35-mile Ultra-Marathon yesterday (my 25th marathon distance) and satisfied myself that ordinary marathon running is my distance and that I will not be doing that to myself again. At the start of the run I was chatting to runners who regularly smash out 50 and 100-milers – hats
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We all periodically look at ourselves in the mirror and consider the reflection – who do I really look like, what am I really doing? It pays to have an unconditional friend help with that process. Someone who tells us the truth. I’m in that phase at the moment – looking at my own reflection
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An interesting reminder during a prospect telephone call yesterday that not everybody knows how well known we think we are. Just like you, I’ve invested a lot of time and money over the years in creating as much information about myself (and what I do) as possible: a web site my social media channels a
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There is never a week goes by that I’m not asked how to measure the Return on Investment (ROI) from digital and direct advertising. At the risk of repetition, let me be clear: Advertising = shouting at strangers to tell them you have a product or service available; Marketing = whispering to the people that
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In recent weeks I have rediscovered an enthusiasm that dates back to the 1980’s – for creating what used to be called “sales aids” and are now generally referred to as infographics. Call me old fashioned but there is something satisfying about taking a complex idea and using one side of A4 paper to bring
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My congratulations are offered this morning to two organisations: FMC for the superb Stars of Dentistry on Friday, surpassing the previous year in content, style and attention to detail – you really should make a date of 15th June 2018 and plan to attend; Bridge2Aid for their equally impressive annual conference on Saturday. My colleagues
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In order to create share-worthy marketing collateral for your business, follow these basic rules: Decide on your channels Facebook Instagram Linkedin a blog every day/week a newsletter every month online and offline journals professional and trade local community speaking events professional and trade local B2B and B2C Decide on your content 80% stories about the
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