We all periodically look at ourselves in the mirror and consider the reflection – who do I really look like, what am I really doing? It pays to have an unconditional friend help with that process. Someone who tells us the truth. I’m in that phase at the moment – looking at my own reflection
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An interesting reminder during a prospect telephone call yesterday that not everybody knows how well known we think we are. Just like you, I’ve invested a lot of time and money over the years in creating as much information about myself (and what I do) as possible: a web site my social media channels a
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There is never a week goes by that I’m not asked how to measure the Return on Investment (ROI) from digital and direct advertising. At the risk of repetition, let me be clear: Advertising = shouting at strangers to tell them you have a product or service available; Marketing = whispering to the people that
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In recent weeks I have rediscovered an enthusiasm that dates back to the 1980’s – for creating what used to be called “sales aids” and are now generally referred to as infographics. Call me old fashioned but there is something satisfying about taking a complex idea and using one side of A4 paper to bring
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My congratulations are offered this morning to two organisations: FMC for the superb Stars of Dentistry on Friday, surpassing the previous year in content, style and attention to detail – you really should make a date of 15th June 2018 and plan to attend; Bridge2Aid for their equally impressive annual conference on Saturday. My colleagues
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In order to create share-worthy marketing collateral for your business, follow these basic rules: Decide on your channels Facebook Instagram Linkedin a blog every day/week a newsletter every month online and offline journals professional and trade local community speaking events professional and trade local B2B and B2C Decide on your content 80% stories about the
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Remember the story of the fly trapped in the jam jar with a glass lid? Stage 1 – the fly repeatedly hits the glass lid Stage 2 – the fly learns to stop hitting the lid Stage 3 – the glass lid is removed Stage 4 – the jar is heated Stage 5 – the
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A client recently sent me 5 CV’s received in response to advertising for a new Practice Manager, this for a well-established private clinic in an affluent commuter town. When I’m asked (which is quite often) I have a routine: Check each CV for typos, formatting errors and poor grammar. Result – 4 of the 5 had
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Attending and speaking at ICDE2017 on Friday/Saturday was a real feast for the mind. The folks at Ivoclar Vivadent put on an impressive show of speakers, all of whom took a look at the present and future potential of digital dentistry. I wanted to share with you a 4-minute video used by Carl Fenwick &
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Interesting to note that: Skype has been redesigned from the ground up and a new version will be rolled out over the months ahead, starting with Android users (after all, Skype is owned by Microsoft) and then heading towards IOS and Mac users later on – it’s turning into a messaging and e-commerce app; Instagram
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