3 simple rules to create marketing that will engage your audience and lift your business

In order to create share-worthy marketing collateral for your business, follow these basic rules:

  • Decide on your channels
    • Facebook
    • Instagram
    • Linkedin
    • a blog every day/week
    • a newsletter every month
    • online and offline journals
      • professional and trade
      • local community
    • speaking events
      • professional and trade
      • local B2B and B2C
  • Decide on your content
    • 80% stories about the difference you have made to your clients/patients
    • 15% stories about yourself and your team
    • 5% education on your area of expertise
    • create zippy titles and eye-catching photography
  • Decide on your approach
    • don’t write about what you know, write about what fascinates you
    • don’t say something about something, say something about somebody
    • ask yourself the same question every day before you create content:

what has happened to me, good or bad, personal or professional, that is of any use to pass on others as a metaphor?

Follow these basic rules and be persistent, relentless and unstoppable in your content creation.

About the next 48 hours

Today I will be an M.C. at Stars of Dentistry 2017 and I’m excited at the prospect of meeting over 500 attending and listening to some inspiring presentations.

Tomorrow I will be with an altogether different constellation of stars, attending the Bridge2Aid annual conference in Birmingham (where I have the privilege of joining an impressive speaker line-up).


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.

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