Recently, I have met three young dentists who have bought practices under what I can only describe as questionable circumstances. Three different locations around the UK and yet the audit trail of events that is disturbingly similar: Existing owner in mid-50’s decides to sell whilst goodwill values are at an historic high; Sales figures for
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One of the benefits of spending 4 days a week on the road is the opportunity to spot trends very early. Here’s a trend that has exploded in the last 3 months. The use of Instagram by dental practices to post photographs and short videos that include: patient testimonials and team news Most of the
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What makes a dental business stand out from the crowd? What are their unique selling propositions? I was recently musing on the strategies and tactics that differentiate the absolute greats in the business of dentistry from the good and the rest. Out came my Livescribe pen and the magic Moleskine notebook so that the list
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Back in 1980 I worked for an insurance company in Central Manchester and was (no surprises) frequently the first person to arrive every morning so that I could have a morning huddle with myself and work out my priorities for the day. On the desk in front of me? No desktop, laptop or smartphone –
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Let me share with you a couple of lessons from yesterday. Firstly, I want to thank Emma and Mikaela, dental nurses from Cirencester Dental Practice. They were asked to join my meeting with Principal Ross Cutts and Practice Manager Gay Cutts with the objective of introducing Instagram as a new social media channel to share
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As Season 7 of Game of Thrones takes us back to Westeros and re-introduces us to the characters we hate to love (don’t panic – no spoilers here) I’m wondering whether, in fact, winter is coming here in UK dentistry? Earlier this year (and on the recommendation of my friend and client Colin Lawson) I
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As a committed member of the innovation tribe, I downloaded the beta versions of macOS High Sierra and iOS 11 over the weekend (just in case that doesn’t mean very much to you, they are the next generation of operating systems for Apple Macs and iPhones and will launch to the general public in the
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Today, the sheer unadulterated pleasure of working ON my business with no face to face meetings, no Skype calls and no telephone. A day in The Barrow Bunker. I do love working IN my business because that’s how I fulfil my calling, it’s where I observe the best and worst systems and people, where I
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“Marketing” is misunderstood and it’s costing you money. Marketing is not Advertising. Advertising – telling strangers how clever you are (credibility). “Our clinicians have placed over 1,000 implants.” Advertising – telling strangers how you do it (capability). “We deliver state of the art dentistry using the very latest digital equipment.” Advertising – telling strangers what
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You can’t do it all by yourself. There’s too much to do nowadays. You have to delegate. Let’s just spend a moment thinking about that. Step 1 Take a sheet of paper. Draw a vertical line down the middle. Left hand column – title – ONLY ME – things that only you can do/must do/should do.
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