Is it me? This morning’s headline in the online summary of the news from The Guardian: “Let Tories lead effort to block “no deal” Brexit, backbenchers warn Labour” What I’m asking myself is whether anybody is likely to be investigating that story further on a Monday morning when we are bracing ourselves for another week
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Another hugely enjoyable Practice Plan workshop with Sheila Scott yesterday in Maidstone. It’s the second time we have delivered “Top Hats, Toast and Moments of Truth” and another steep learning curve on how best to grab and maintain the attention of our audience. I feel for the audience at a full day gig – imagine
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Things to note about patient testimonial videos: there is increasing evidence within my client base that, if you include a strong patient video testimonial on your home page, you can reduce your bounce rate by up to a half (or, to put it another way, double the number of visitors who stick around on the
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Not long now until the BDIA Showcase 2017 at Birmingham’s NEC and I’m really looking forward to the 3 days this year. The Showcase offers a welcome opportunity to connect with “the trade”, find out what’s around the corner in dental support services and feel the pulse of the profession. I’m anticipating some interesting conversations
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our new practice logo me in the pub with my mates me on a dental course my patient’s new lips my patient’s before and after full face my house at sunset me on a dental course a statue a quote a before and after extra-oral shot (anon) jewellery the front cover of an old magazine
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At the beginning of 2017, pundits estimated that 31 million people in the UK had Facebook profiles, of which around 75% visit them every day. The demographics indicate that the majority of Facebook users are in the 20-29 age bracket, but with a significant spread from teenagers through to the over 60’s. Linkedin boasts a
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The main purpose of a daily huddle is to identify those patients coming to the end of a course of (probably cosmetic) treatment (EOT) and who are emotionally primed to become advocates for your practice. This morning I’m offering a free download called “The End of Treatment Protocol” – a simple reminder and checklist of
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There comes a moment in personal or business development when we PIVOT. At that moment, the course changes in a fundamentally new direction. The old rules become history. The new rules become your bigger future. For my clients there are numerous examples of PIVOTal decisions: to finally leave the NHS and offer an independent solution
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“CB is my coach because his experience and advice combined with him holding you accountable drives you to be the best you can be in the business of dentistry.” Aaron Yusuf Ridgeway Dental – Wimbledon, London That’s the power of the testimonial – when a person that you trust,
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Once upon a time, I was visiting a dental practice whilst one of their patients left the building at the conclusion of his Invisalign treatment. It just so happened that the patient had almost a million followers on Facebook but, sadly, the team in the practice were too busy doing other (important) things to capture
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