Free download – The End of Treatment Protocol – a 5-step reminder

The main purpose of a daily huddle is to identify those patients coming to the end of a course of (probably cosmetic) treatment (EOT) and who are emotionally primed to become advocates for your practice.

This morning I’m offering a free download called “The End of Treatment Protocol” – a simple reminder and checklist of the key conversation points with that delighted patient:

  • do we have your email address and permission to add you to our newsletter database?
  • may we hand over 3 of our business cards?
  • can we take an Instagram “selfie”?
  • have you checked in on Facebook?
  • would you please write a Google/Facebook/other review?
  • is it possible to collect a written or video testimonial?
  • we would like to explain the benefits of our membership plan.

A reminder – not all of these questions for every EOT patient – a conversation about which of these requests will be made and by whom.

The download is intended as an aide-memoire for those involved in the EOT conversation.

02319 End of Treatment Protocol pdf FINAL


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.