Monday morning and for many of us the last full working week of the year. Over the last month, in almost all of the weekly tracker reports I have received from Practice Managers, Marketing Managers and TCOs, I read that they are up to the eyeballs in work, attempting to get everything done before the
Read More
An interesting conversation this week with a 57-year old dentist who is opening a new private squat in his post code, having sold an existing business on the termination of a previous business partnership. My first question was “why?” and he quickly responded that dentistry was his vocation, not his job, and that given he
Read More
Behind all the negative press on data security, the social media platforms owned by Mark Zuckerberg continue their influence in our day to day communication with each other and engagement with the world around us. Facebook, Instagram and WhatsApp dominate social engagement, appealing to different demographics – many is the dental practice I’ve met whose
Read More
Anoop Maini came to the UK with his parents in the early 1970s. His father – who worked for Sainsbury’s – worked every hour he could so that he could give Anoop a private education. Anoop soon discovered the importance of education, and after work experience in a Dental practice decided that dentistry was his
Read More
Last July I attended the Stars of Dentistry conference and listened to an American dentist reveal to the London audience that 100 patients a day visited his clinic and that his team averaged 1 Google or Facebook review per day. His point – that a 99% “failure rate” was actually a success strategy because this
Read More
Great clients bring out the best in themselves. Let me share with you an example from yesterday. I met with Neil Harris at HRS Dental Care for a “Q4” review of what has been an exceptional year of development. Having looked at this year’s performance, we then moved to 2019 and I was prompted to
Read More
When you are marketing, it’s important to understand exactly what type of marketing you are doing: Direct marketing – talking to strangers about your products and services – through print, audio or digital media. High cost for high volume traffic with a large attrition rate and low returns; Brand marketing – talking to strangers and
Read More
This is not me being a Grinch. This is me being a marketer. In life, the objective of posting on to social media is to share with your tribe the mountains, valleys and missiles of your life (blimey – do you remember that expression?). In business, the objective of posting on to social media is
Read More
I broke my own rules over the weekend and decided to work Saturday until such time as I had reached email inbox zero. The perfect imperfectionist is allowed to do that – aiming to be on target with calendar management 80% of the time – not beating themselves up when the plan fails 20% of
Read More
“It’s rude to stare” A lesson we were all taught as children. One I frequently found myself ignoring as I seem to have been born with an insatiable curiosity around who people are and what makes them tick. Goodness knows why – only child syndrome or something. Last night, after Sheila and I had been
Read More